Case Stories

MEND built the marketing, communication and brand strategy framework, from the ground up, for a start-up who originated in 2020 during the pandemic. Initially starting as a specialty kitting company for COVID-19 testing kits, the start up quickly evolved into a specialty kitting, distribution, and logistics company targeting multiple vertical markets.

MEND led the transformation of the company positioning and communication strategy in its infancy, while introducing additional service and product solutions offerings. MEND led the initial go-to-market launch, including product go-to-market development, marketing collateral design for customer delivery, website framework planning, design, layout, execution, SEO, and launch. MEND engaged in strategic guidance to three managing partners to kick start their vision of the company.

Market Sectors: Start-ups, Healthcare, Fulfillment and Distribution

MEND supported a start-up with a comprehensive execution and planning of brand positioning for an emerging cybersecurity technology company, targeting Federal Intelligence and military operations, critical infrastructure, and enterprise.

MEND developed the marketing and communications plan, budget, and provided execution services for NextGen cybersecurity technology serving customers such as large corporate enterprise, critical infrastructure such as power plants, wastewater/drinking water, transportation and industrial IoT networks.

Market Sectors: Start-up, Federal Intelligence/Military, Critical Infrastructure, and Enterprise

MEND offered executive preparation, presentation support and delivery briefing for execution during Board of Directors meetings. More specifically, Mend coached on executive communication strategies for Board of Directors and investor relations positioning for smooth communication delivery. Experience includes working with Board of Directors of up to $10B in revenue.

Market Sectors: All Business Sectors

MEND engaged in a company-wide initiative to develop a global marketing and communication expansion strategy. Within this project, MEND was able to collaborate with executive leadership to develop and expand the company vision and strategy for global expansion and operational scalability within the HVAC sector.

With exponential growth, MEND’s partnership provided the strategic tools, guidance, and alignment of go-to-market strategy to support direct sales, channel partners, and strategic partnerships globally. This project also included executive guidance, resource management, digital platform implementation, public relations and stakeholder communications, and training development for the sales channel. Monthly updates to the Board of Directors and Executive Leadership team engagement were performed.

Market Sectors: Commercial Buildings & Offices, Sports Facilities, Hospitality, Transportation, Industrial, Government, and Healthcare

MEND helped develop a new strategic plan for the Industrial market sector within an organization that is focused on water/wastewater technology solutions and services. Mend conducted expansion planning for additional targeted accounts and new business development strategy while maintaining sustainability amongst existing high-profile Industrial customer base.

The Mend team built out the framework for the Industrial expansion strategy by targeting food and beverage, energy, automotive customers with a focus on mapping critical influencers such as engineering firms and contractors in the specific market.

Market Sectors: Industrial Manufacturing, Food and Beverage, Power, Automotive, Healthcare

MEND developed the Americas commercialization strategy and execution framework for a sustainable water technology solutions company by identifying a channel-to-market partnership program model including strategic accounts for business development alignment, engagement mapping to industry associations for communications and brand visibility, and overall commercial solutions model for comprehensive go-to-market success.

Market Sectors: Water and Wastewater; Municipal, Industrial, Commercial, Federal Disaster Response, Non-profit Sectors

MEND conducted voice of customer feedback services to incorporate into larger strategic programming, organization and prioritization of solutions approach. Mend planned day-to-day execution for overall annual strategy and go-to market with integrated voice of customer data.

Market Sectors: Industrial Technology, Municipal, Federal, Commercial, and More

MEND partnered on a company-wide initiative for the operational alignment and development of a standardized key performance indicator (KPIs) and compensation project. The KPI and compensation framework development incorporated various operational efficiencies, including human resource and organizational change management throughout the process.

MEND worked with the executive leadership team and their direct reports providing coaching with the leadership team on change management techniques for a company-wide rollout.

Market Sectors: Industrial, Power, Energy, Commercial, Municipal, and Transportation

MEND offered executive level support to internally align service facilities on obtaining ISO certification, writing and reviewing SOPs for planning and gap analysis. Mend executed interviews, vendor vetting and mid-level management workflow review.

Market Sectors: Commercial Buildings & Offices, Sports Facilities, Hospitality, Transportation, Industrial, Government, and Healthcare

MEND conducted mid-level and Executive management mentoring and coaching to enhance the current approach to operations and capacity building on current and future succession planning for the evolution and sustainability of their organization. Mend partnered as a trusted third party, with a fresh perspective, to coach the next-level of management and executives to build the future vision of their company.

Market Sectors: Start-Ups, Small to Medium Size Industrial Businesses

Mend is working with companies to develop commercial solutions with an integrated socially responsible approach in the B2B and B2C markets. With some of the world’s most valuable resources, impacting health and wellness and the next generation of youth, sustainable approaches open the door for future business sustainability including areas such as water, air, energy, and more.

Market Sectors: All Business Sectors

MEND’s Founder/CEO led a global corporate social responsibility team with program focus on increasing employee engagement, stakeholder engagement, global humanitarian disaster response, and strategy development for commercial products at the global base of a pyramid market. The team consisted of 600 program Ambassadors and Champions who carried out community programming worldwide.

MEND’s leadership cultivated and managed global strategic partnerships and exceeded community impact goals by over 30% with non-profits, private companies and governments. Community partnerships were launched and executed in Bangalore, India, Mexico, Africa Cape Coast and Ghana. Mend led strategic program development for over 65 countries and 17,000 employees.

MEND’s Founder/CEO led a team who developed and launched the first humanitarian global disaster response team, including the first humanitarian logistics partnership with DHL global forwarding for disaster response.

Market Sectors: Non-Profits, Private Companies, and Governments