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Elevating You to the Next Level

Case Stories

From the Ground Up

Start up

MEND built the marketing, communication, and brand strategy framework, from the ground up, for a start-up who originated, in 2020, during the pandemic. Initially starting as a specialty kitting company for COVID-19 testing kits, the start up quickly evolved into a specialty kitting, distribution, and logistics company targeting multiple vertical markets. MEND led the transformation of the company positioning and communication strategy, in its infancy, while introducing additional service and product solutions offerings. MEND led the initial go-to-market launch including product go-to-market development, marketing collateral design for customer delivery, website framework planning, design, layout, execution, SEO, and launch. MEND engaged in strategic guidance to three managing partners to kick start their vision of the company.

We are impressed with how Mend took the time to deeply understand our business vision and worked with us to mold our strategy, as we quickly evolved as a company, during an unprecedented time.

Managing Partner

Elevating Performance Benchmarks

Water and Wastewater Technology Distribution

MEND partnered on a company-wide initiative for the operational alignment and development of a standardized key performance indicator (KPIs) and compensation project. The KPI and compensation framework development incorporated various operational efficiencies, including human resource and organizational change management throughout the process. Across multiple company divisions, MEND worked with the executive leadership team and their direct reports to work through the development, operational planning, execution, and communications for implementation. MEND provided coaching with the leadership team on change management techniques for a company-wide rollout.

Market Sectors: Industrial, Power, Energy, Commercial, Municipal, and Transportation

MEND has brought a unique perspective that is impossible to get internally.  The vast diversity of professional knowledge and experiences has guided us through a process that has delivered measurable results.  Mend’s consulting services will help us provide better service to our employees and customers. We will continue to use MEND in the future.


Global Marketing at Scale

Industrial Air Technology Manufacturing

MEND engaged in a company-wide initiative for the development of a global marketing and communication expansion strategy. Within this project, MEND was able to collaborate with executive leadership to develop and further expand on the company vision and strategy for global expansion and operational scalability within the HVAC sector. With exponential growth, MEND’s partnership provided the strategic tools, guidance, and alignment of go-to-market strategy to support direct sales, channel partners, and strategic partnerships globally. This project also included executive guidance, resource management, digital platform implementation, and training development for the sales channel.

Market sectors: Commercial Buildings & Offices, Sports Facilities, Hospitality, Transportation, Industrial, Government, and Healthcare