From the Ground Up
MEND built the marketing, communication, and brand strategy framework, from the ground up, for a start-up who originated, in 2020, during the pandemic. Initially starting as a specialty kitting company for COVID-19 testing kits, the start up quickly evolved into a specialty kitting, distribution, and logistics company targeting multiple vertical markets. MEND led the transformation of the company positioning and communication strategy, in its infancy, while introducing additional service and product solutions offerings. MEND led the initial go-to-market launch including product go-to-market development, marketing collateral design for customer delivery, website framework planning, design, layout, execution, SEO, and launch. MEND engaged in strategic guidance to three managing partners to kick start their vision of the company.
Elevating Performance Benchmarks
Water and Wastewater Technology Distribution
MEND partnered on a company-wide initiative for the operational alignment and development of a standardized key performance indicator (KPIs) and compensation project. The KPI and compensation framework development incorporated various operational efficiencies, including human resource and organizational change management throughout the process. Across multiple company divisions, MEND worked with the executive leadership team and their direct reports to work through the development, operational planning, execution, and communications for implementation. MEND provided coaching with the leadership team on change management techniques for a company-wide rollout.
Market Sectors: Industrial, Power, Energy, Commercial, Municipal, and Transportation
Global Marketing at Scale
Industrial Air Technology Manufacturing
MEND engaged in a company-wide initiative for the development of a global marketing and communication expansion strategy. Within this project, MEND was able to collaborate with executive leadership to develop and further expand on the company vision and strategy for global expansion and operational scalability within the HVAC sector. With exponential growth, MEND’s partnership provided the strategic tools, guidance, and alignment of go-to-market strategy to support direct sales, channel partners, and strategic partnerships globally. This project also included executive guidance, resource management, digital platform implementation, and training development for the sales channel.
Market sectors: Commercial Buildings & Offices, Sports Facilities, Hospitality, Transportation, Industrial, Government, and Healthcare